There’s a moment I see in almost every new client engagement. The founder walks me through their marketing setup — the tools, the campaigns, the team — and somewhere in the middle of that conversation, they pause and say something like: “I know something’s not working. I just don’t know where to start fixing it.”
That moment is exactly what ABCT® was built for.
ABCT® is Field Vision’s proprietary four-phase engagement framework. It stands for Audit, Blueprint, Construct, and Transfer — and it describes the complete arc of how we work with clients, from the first week of discovery all the way to handing a fully built, fully documented growth system back to your team.
Every phase has a purpose. Every phase has a deliverable. And every phase is designed to protect your resources — your time, your budget, and your people — by making sure we build the right thing before we build anything at all.
Why Four Phases?
Most marketing engagements fail for one of two reasons: they start executing before they understand the business, or they deliver a strategy that nobody on the team knows how to run without the consultant in the room.
ABCT® solves both problems by design.
The first two phases (Audit and Blueprint) are deliberately non-production. We don’t build anything you have to pay to run. We diagnose, we design, and we align. The back two phases (Construct and Transfer) are pure execution — building, launching, and ultimately placing the keys in your team’s hands so they can drive independently.
This separation isn’t just a framework quirk. It’s the thing that prevents the most common and most expensive mistake in marketing consulting: building the wrong thing with confidence.
The Four Phases of ABCT®
Audit — Deep-Dive Into Data, Brand, and Operations
The Audit phase is the input-collecting phase. The goal is simple: by the time we’re done, we should understand your business as well as your own staff.
We dig into three areas:
Strategy — your data, product suite, category, market dynamics, competitive landscape, and audience insights. What do you know about your customer? What do you think you know that might not be true?
Process — your end-to-end GTM process, your shared rituals and operating mechanisms, your project management approach, what’s working, what isn’t, and where the gaps are.
Tools — your current tech stack, what’s missing, what’s unnecessary, and what you’d need to support your actual goals versus what you’ve accumulated over time.
The Audit phase closes with a concrete deliverable: a Fact Sheet plus a formal review session. We organize everything we’ve collected into a structured document, then walk through it together to validate our understanding. This is where we get aligned on the real diagnosis before we design anything.
Blueprint — Design the Growth System
Once the Audit is complete, we move into design mode. The Blueprint phase is where we architect your Growth System — a strategy that maps your current state to your desired state, built from the audit inputs, your business goals, and our pattern recognition across dozens of engagements.
Blueprint has three key components:
Setting the Strategic Foundation — the positioning, audience definition, competitive differentiation, and core messaging that everything downstream will ladder back to. We use our SCORE® framework to structure this work.
Connecting the Foundation to Outcomes and Tactics — translating the strategy into a concrete operating model: what we’ll prioritize, what we’ll deprioritize, and how we’ll sequence the work. We use our PACE® framework to structure the process design.
Designing the Experiment Plan — building the measurement infrastructure before we build anything else. What does success look like? What are the leading indicators? What gates do we need to hit before we scale?
The Blueprint deliverable is a strategy document plus two tissue sessions — working sessions where we present the design in draft form, collect your feedback, and iterate before anything is finalized. No surprises at the end. No strategy documents that collect dust in a shared drive.
Construct — Build and Implement
Once we’re aligned on the Blueprint, we enter production mode.
Construct is where we actually build your Growth System — mapping resources, developing assets, creating content, implementing measurement tools, and launching the initial experiments. This is the phase most people assume marketing engagements start with. We put it third on purpose.
The Construct phase has two key steps:
Produce — we build everything defined in Phase 1 of the Blueprint. Assets, content, tooling, campaigns. We build in sequence, not all at once, so we’re not producing things we haven’t validated yet.
Run Water — we launch the initial experiments and generate a signal. Is this working? Are we approaching this the right way? We set a clear performance gate that we have to hit before we move forward.
If we hit the gate, we move to Transfer. If we don’t, we diagnose what’s off and iterate before scaling anything. This gate is what separates disciplined growth from expensive guessing.
Transfer — Train Your Team and Hand You the Keys
The final phase is where the engagement concludes — but not in the way most consulting engagements end. We don’t hand you a report and walk out. We train your team to run everything we’ve built, with enough depth that they can own it, adapt it, and build on it without us.
Transfer is typically a three-day process:
Project Background — a full day walking the broader team through every decision we made and why. The strategy, the experiments, the pivots, the reasoning behind each call. If the team doesn’t understand what’s behind the system, they won’t execute it with conviction.
Growth System Training — a focused session training the team on the Growth System itself: the process components, the tools, the playbooks, the operating rhythms.
Hands-On Practice — workshops where the team gets real, practical experience running the plays we’ve built. This is where the training lands. It also surfaces what the team will want to build next — additions only they can identify, because they know their business in ways we never fully will.
We’re not going to pretend we’ve built 100% of everything. Businesses are fluid. What we’ve built is a foundation — and by the end of Transfer, your team will know exactly how to extend it.
Who ABCT® Is For
ABCT® is built for Seed to Series D startups in digital media, streaming, entertainment, and the creator economy that need to build a marketing growth system from the ground up — or rebuild one that’s been underperforming.
It’s not a good fit for companies that need a freelancer to execute a specific campaign. It’s designed for founders and leadership teams that want to get their marketing right, not just running.
If you’ve read this and thought “this is exactly what we need” — that’s the signal. The Audit phase is the place to start.
Book a discovery call with Field Vision to learn more about an ABCT® engagement.