growth & lifecycle marketing

Build the engine that acquires the right users and keeps them.

​

Acquisition without retention is a leaky bucket. Retention without acquisition is a slow ceiling.

​​

Growth marketing is the engine. Lifecycle marketing is what keeps it running. Together, they're the system that turns new users into loyal customers and loyal customers into your most powerful growth channel.

​

At Pandora, we were among the first hires on the growth team — building lifecycle and performance marketing infrastructure across paid and owned channels, running experimentation programs, and driving retention during one of the most competitive periods in streaming history. At Amazon, we led audience development strategy across a portfolio of entertainment products, finding and activating the right users for the right products at the right moments.

​

We audit your current acquisition and retention performance and identify where the real leverage is. We build or refine your channel strategy across paid, owned, and in-product touchpoints. We design lifecycle programs that move users through activation, engagement, and retention with intentionality — the right message, to the right user, at the right moment in their journey.

​

We also build the measurement infrastructure underneath it, so you're making decisions based on signal, not noise.

​

Best for seed to Series D startups in digital media, streaming, and entertainment who are building their growth function for the first time or scaling one that has stopped compounding.