guides
Proven, step-by-step guides and frameworks that take your game to the next level.
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The Project Veto Framework helps you win by moving your team and money to the projects that actually matter. This system forces you to prove a project's worth using simple facts and company goals.
You'll learn: How to gracefully end a failing project and clear the way for your team to spend time and resources on needle-moving wins.
TOPIC: PRIORTIZIATION
This guide helps marketing leaders clearly present monthly results to executives, focusing on business impact (ROI, risks) rather than just activities. It provides a simple one-page template highlighting key financials, problem identification, and prioritization.
You'll Learn: How to build executive trust and align your activity with financial success.
TOPIC: REPORTING
TOPIC: AI
This guide offers an easy plan to move beyond superficial AI prompts and actually use AI to help you scale. We introduce the "Friction-to-AI Pipeline", a framework that helps you identify and automate repeated tasks.
You'll Learn: How to grade tasks by friction and predictability, set up rules, and prioritize.
This template is your secret weapon for running successful Go-To-Market (GTM) launches without the drama. It turns chaos into clarity by making you define the 'why' and 'who' before jumping into the 'what.'
You'll Learn: How to lock down your business goals and audience, craft creative based on clear positioning, and map out effortless execution.
Are you ready to be your team's saving grace?
TOPIC: GTM
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Want real growth, not just a viral moment? It’s all about the Compound Growth Flywheel—a system I’ve used for years at top tech companies. This framework has four steps, the "4 C's," for constant growth.
You'll Learn: How to Catch attention, Convert interest into action, Cultivate loyalty, and Champion customers who become advocates for your brand. It's how growth becomes automatic vs. a one-off.
TOPIC: growth
TOPIC: securing budget
The PLOT Framework is a step by step system that helps marketers prove the real business value of their work.
Instead of fighting for budget with vanity metrics, PLOT gives you a clear, structured way to tie your marketing to long term revenue.
You'll Learn: How to create a budget proposal that's impossible to say no to.