integrated marketing

Connect your brand, growth, and content into one coordinated system that compounds.

​

Most marketing problems aren't channel problems. They're coordination problems.

​

Your brand team is doing one thing. Your growth team is doing another. Your content team is doing a third. Each effort is directionally fine on its own — but they're not connected. And disconnected marketing produces inconsistent results, confused customers, and wasted spend.

​

Integrated marketing is the discipline of making everything work together. Brand, growth, content, product, and channels — coordinated around a single customer narrative and a shared set of business outcomes.

​

At Twitch, we ran global integrated marketing across go-to-market, partner marketing, influencer, and live events — keeping a complex, fast-moving organization aligned across dozens of simultaneous initiatives. At Pandora, we built the integrated marketing function from scratch, connecting paid, owned, and artist marketing into a system that drove measurable growth across acquisition and retention.

​

We start by auditing what you already have — your channels, your messaging, your team structure, and how decisions get made. We identify the disconnects and design the system that closes them: a shared messaging architecture, a coordination model across functions, and a campaign framework that ensures every initiative reinforces the others.

​

We build it with your team, not for them. The goal is that when we're gone, the system runs.

​

Best for Series A through Series D teams in digital media, streaming, and entertainment whose marketing output is fragmented — good people doing good work that isn't adding up to great results.