organization & process design

Design a marketing organization that's structured to execute and built to scale.

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You can have the right strategy and still produce the wrong results — if your team isn't structured to execute it.

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Marketing org and process design is the least glamorous work we do. It's also, frequently, the most impactful. Because the fastest way to slow down a good marketing team is to put them inside a broken structure — unclear ownership, poor prioritization, decision friction at every turn, and no shared language for what good looks like.

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At Amazon, we built the Audience Development function from zero — defining the org structure, the operating model, and the ways of working for a global team spanning multiple entertainment verticals. At Twitch, we led a global integrated marketing team through rapid expansion, maintaining execution quality while the organization scaled. At Hard Rock, we built the digital marketing organization from the ground up inside a legacy company navigating a major transformation.

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We audit your current marketing structure — how your team is organized, how work gets prioritized, how decisions get made, and where momentum stalls. We identify the structural and process gaps that are slowing you down. Then we design the operating model that fits where your business is today and where it's going: clear ownership, efficient decision-making, and processes that make great work easier to produce consistently.

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We implement it with your team, train to it, and make sure it holds after we leave.

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Best for founders scaling their marketing team, Series B through Series D companies whose org has grown faster than its operating model, and senior marketing leaders spending too much time on coordination and not enough on growth.