Super Bowl LX Business Guide: How to Turn Tentpole Events Into Real Opportunities

We are honored to join Arena and Living Sport as we help the Bay Area navigate the business side of Super Bowl LX.

Tentpole weeks like this aren't about going to the most events.

It's about knowing which events actually turn into opportunity.

That's exactly what we're unpacking at the Big Game Week Kick-off for Industry Pros.

We'll be moderating a panel conversation:

How Industry Leaders Actually Use Tentpole Weeks

We'll get practical with leaders across sports, media, and entertainment who've seen what works and what doesn't:

🏅 Moushaumi Robinson OLY | Olympic Gold Medalist and Professional Educator

🎨 Akshay Ram | Product Manager at Adobe and Sports Creative

🏓 Scott McAdams | VP of Strategic Partnerships, Association of Pickleball Players

You'll learn:

- Which events are actually worth attending

- What makes a conversation follow-up-worthy

- How real opportunities tend to start during tentpole weeks

🔔 Follow Field Vision and don't miss a thing.

🚨 Want to get involved this week, but don't know where to start?

Check out our guide here: GUIDES

About Field Vision

Field Vision is a fractional CMO and growth marketing firm for digital media, entertainment, and creator economy startups (seed to Series D). Founded by David Hampian — former Global Head of Audience Development at Amazon and Senior Director of Global Integrated Marketing at Twitch — we help ambitious brands build scalable growth systems that turn audiences into customers.

Connect with Field Vision: 🔗 Website | LinkedIn | Instagram | YouTube

📩 Need fractional marketing leadership for your startup? Get in touch.