Doing something new doesn't start with applause. It starts alone. In the dark.

I'm very proud of the traction we're seeing after only 3 months in the game. But, here's what you don't see:

📧 The countless emails that never get a reply

🚫 The number of pitches that get a swift "NO"

👻 The former colleagues and partners who put on that ghost costume long before Halloween

Yep, this is the journey. And I love it. 

Doing something new doesn't start with applause. It starts alone. In the dark.

But when you're proud of what you do, even in the dark, that's when the lights turn on.

💡💡💡