Burn your marketing calendar

Most marketers don’t want to admit it, but the calendar is a comfort blanket. It makes people feel comfortable in a planning meeting, but means nothing to where your customers are actually at in the real world.

Because customers don't live based on your random marketing calendar. They live in culture and the current conversation. And today, we can see exactly what this is in real time.

So why are you still operating like it’s 1999?

Fortune 500 national advertisers — Nike, State Farm, Ford — can brute-force awareness with billion-dollar budgets. They can spend six months building a campaign, drop it whenever they want, and still win.

The rest of us? We don’t get to play that game. We can’t spend our way into relevance. Instead, we need systems that make us faster, more nimble, and ready to attach to the cultural wave.

In this talk, Field Vision founder, David Hampian, a former marketing executive from Amazon, Twitch, Pandora, Hard Rock and more, breaks down why marketing calendars are outdated and how to build a nimble system that actually drives growth.

This is how modern marketing teams stay relevant today, and compound momentum tomorrow.

0:00 — Burn Your Marketing Calendar

→ Why the old playbook is broken

1:45 — Plan for the Conversation

→ Ditch dates, move at the speed of culture

2:45 — Prepare for the Unpreparable

→ How to be ready for any trend before it breaks

3:30 — Case Study: Music Streaming

→ How we caught the wave before anyone else

5:40 — Nimble Customization

→ React fast without losing authenticity

6:08 — The Results

→ What happens when systems replace calendars

6:31 — Decision-Making Frameworks

→ Off-the-shelf moments vs. go-big moments

7:28 — Build Your Growth System

→ Turning chaos into repeatable momentum

8:15 — Field Vision’s Free Offer

→ Get the blueprint. Run the play yourself

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